Hi there! I'm a content strategy leader with 10+ years of experience living and working in San Diego.

Below is some work I am most proud of.

Leadership & Content Operations

None of the below accomplishments would be possible without a talented team. During my agency work, in addition to managing $2.4M in annual client budgets, I played a primary role in operations and hiring.

This work has continued at Angi. My roles and responsibilities include leading large editorial teams, change management, and cross-department collaboration.

My main accomplishments include:

• Growing a high performing content team from 4 to 50+ in under 6 months for Angi.

• Leading data-driven content strategies that drive business value.

• Launching new content workflows using innovations in generative AI.

• Removing roadblocks, building cross-functional initiatives, and forecasting resources.

eCommerce Invitation Client

For five years, I managed the launch and ongoing content creation for a client the eCommerce invitation space. Focusing on SEO-driven top, middle and bottom funnel content, in addition to monthly link building campaigns, the client grew from 0 to 2,000,000+ monthly organic visits.

I started as the sole content creator for this account and grew it to a team of eight that I oversaw, including content writers, designers and developers.

 Big wins include:

• 0 to 2,000,000+ organic monthly visits in 2 years

• 270%+ YOY growth

• Team content consistently ranked in the top 5 highest traffic posts

• Estimated organic traffic value of $2.1M (according to Ahrefs)

Jewelry Affiliate Marketing Client

For six months I managed an affiliate marketing client in the high end diamond and jewelry space. During this brief time I led the editorial content strategy, oversaw a homepage redesign and introduced video content. Today, many of our articles are still ranking page one and continue to drive relevant traffic.

At the end of the engagement, the client saw:

• Increased affiliate revenue by 42% compared to the previous year

• Created content accounting for 24% of site wide traffic

• Video content hitting 9,000+ views to date, average of 900 views per month

Wine Travel Industry Client

In 2017, I managed the content calendar three editorial properties focused on U.S. wine tourism. I managed a team of six local freelance writers and reported on monthly content goals. I also supported our in house SEO specialist with recommendations and collaborated with the client’s social media and web design agencies.

After one year, I achieved:

• Travel guides ranking on page 1 for keywords averaging 30,000 annual search volume

• Added 400,000+ in monthly organic traffic across all three properties

Let's Chat!

If you made it this far, I’d love to talk to you about my experience in team management, content marketing, growth and more! Drop me a line at the email below or find me on LinkedIn.

cnevertz [at] gmail [dot] com